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MLM Prospecting-The 7 Key Traits You Look for in a HOT MLM Lead
MLM Prospecting is a tough business if you do not know who you are looking for, and what they need to succeed in MLM. And it never fails -- Time and time again. Over and Over. Just like clockwork. You can almost predict it.
How many times have we been talking to someone, and they sign up, and we get all excited--and we wait. And we wait. And we wait. And then we wait some more, for them to show any true interest in this business. And then we keep waiting till we get discouraged.
Sound familiar? What went wrong? How did we blow it? We spent all that time to recruit them and they don't do SQUAT! What happened?
Sometimes we are more interested in recruiting someone than actually qualifying them to see if they really have a chance of success in MLM. Have you ever done that?
You cannot PUSH a ROPE. "That dog ain't gonna hunt" is a saying we have here in Dallas. Some "dogs" simply never get off the porch when it comes to taking action in their life!
So what do you do? How can you at least maximize your odds for finding the people who will be "More Likely" to be serious about this MLM business than not? Good Question!
I had the honor of being in the Financial Services industry before I discovered network marketing, and was blessed with being the only person in the history of the agency (92 years) to ever win a fast start award that the company had. I worked hard, and many long hours. But I was shown an amazing secret to defining the right prospects that made a HUGE difference in my success. (Financial Service reps are GREAT prospects for this business!)
A multi-million dollar earner in investments gave me what we call the "7 Star Formula" that defined who was more likely to do business with you than not, and I stuck to it and it worked. I brought it into the MLM business with me and lo and behold it worked great! And I have also now seen it in other places in the industry, so I know it has gotten some play in the marketplace. I cannot remember who authored it, but it's HOT!
Here it is:
The "7 Star Formula" is the 7 key Traits for the best Potential MLM Prospects you look for in a prospect. It can tell you a lot of how this person will work this business.
There is NO sure fire formula for this, as the secret to success in this business lies within the HEART. But it will help save you a lot of time that you might have wasted with the "Not Likely" to succeed people.
When you are recruiting folks look for these 7 things--and each one is worth 1 star. Add the stars up after rating a prospect, and the higher the number, the better the candidate.
1) 25 years or older.
3) Has a child.
4) Has a fulltime job.
5) Has a Bank Account.
6) Owns a Home.
7) Can afford to invest a little money in their business.
OK--Why these particular 7 things? Because they show 3 things about the prospect:
1) Solidity in their life
2) Obligation to the future
3) Strong Reasons to do better in Life
You are looking for the 5's, 6's, and 7's. But if you are talking to a 2 or a 3, well, that is your call, as there are broke people who have come into this industry and done amazing things. But they are the exception. Odds are they won't do a whole lot in Network Marketing.
If someone is 25 or older, it has been proven that they have taken MLM more seriously as a future. Yes, I know there are exceptions, and the Gen X folks are doing this business, but they are around 25 and up anyway.
If they are married, have kids, are working, own a home, and have a bank account, it shows they are probably MATURE enough to do this MLM business and RESPONSIBLE. These are KEY traits to successful folks in a home business.
Rate each prospect you have with this formula and work first with the ones who are 5-6-7 on the scale, and then call the others. You must call all the folks you know, as they will at least be willing to help you in some way. But understand--there are Potential STARS on your list. You now know how to Define the "More Likely" to succeed that will be really serious about this business. Plus you now know who will be "Less likely" to be interested as well.
Your names you have on your list are your inventory, and you build your success equity in your group with those names. Make sure you choose the inventory "More Likely" to build equity and success in your group, instead of ending up with total frustration and discouragement -- in MLM Prospecting and MLM Leads.
blessings...doug PassionFire Intl (c) 2005/ all rights reserved http://www.passionfire.com
Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month read his training ezine. He spent the last 7 years traveling the world speaking and training on Success. He lives in Birmingham Michigan, and you can receive a FREE subscription to his training ezine- The MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html http://www.passionfire.com
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