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MLM Recruiting Success- The MLM Recruiting Myth in Network Marketing
There is a Myth, a Lie, a Bogus concept that has been promoted to the MLM Industry for years, and recently in a seminar, I was asked during one of the breaks about it.
So many ideas and concepts are promoted in this industry that DO work, but on the other hand, there are many that don't work, but yet they still promoted with fervor and fire.
One such idea is The MLM Recruiting Myth.
What is the recruiting myth that has been focused on but yet has proven to not work? This one has been promoted for years, and has had a negative impact on tens of thousands of distributors.
I am going to get some heat over this, but I would rather catch the heat, and tell the truth, than not.
MLM Recruiting is NOT just a Numbers game, as much as a CONNECTION and CONVICTION game.
Did you get that?
Network Marketing Recruiting is NOT just a Numbers game, but a Connecting and Conviction process.
I cannot tell you how many folks in Network Marketing have told me that they have worked a TON of numbers, but have yet to strike Gold in this business. And I recently saw a list of calls a distributor had made. She had made over 800 calls and over 500 people talked to in a certain time period. And yet the person had recruited only 2 people.
What's Missing here? What's the problem?
Let's take a look at what she did:
1) The Numbers were there.
2) The Names were there.
3) The Phone calls where there.
4) The Effort was there.
5) The long distance bill was there.
But why was this sweet young lady still struggling and not finding the Success she was seeking?
There is a "Lack Of" Factor in MLM Success that destroys many a business, and future in MLM.
What is that Lack Factor?
It was due to a Lack of Connection, and Conviction in many respects.
She lacked a TRUE Connection to the MLM Industry, her company, her products, and the income potential that was there before her. Her heart was simply NOT connected to it. She was NOT working this business, but only TRYING it. And people were FEELING that in her words, and perceived that as a negative. She was focused on what SHE could get out of it, not what the prospect could gain from her call.
People today are too sharp and experienced because of the onslaught of Telemarketers, to pay attention to most sales calls. And the ones they do pay attention to, even with friends, are the ones they CONNECT with, and feel the Conviction of the person and the willingness to help Increase, Expand, Enlarge, and Empower their life and future.
I asked this lady to say what she said to the 500 calls and I listened. And I just shook my head. This woman was working the numbers right, but working the MLM prospects totally WRONG. It was a sales pitch, and there was really no Conviction or Connection in her voice. There was only a sales pitch and an "I want your money" focus.
You can work all the numbers you want, but if the prospect is not communicated to CORRECTLY with Connection and Conviction, you have wasted most of the calls and your time.
Ok, here is the Million Dollar question:
How do you create Connection and Conviction?
Recruit them through THEIR eyes, not yours.
People join Direct Sales/MLM companies for THEIR reasons, not yours. And if you talk to 500 people and don't take the time to see what is important to them and what they want to change and improve in their life, one thing for sure is NOT going to happen:
They won't HEAR you. They might be listening, but they won't hear what you are saying.
Find something you can relate to with them. Find something you have in common about the future. Find something that they want to change in their life and show them how your company can help bring that change about. And then display a sincere Conviction in helping them obtain it with your company and the business it offers.
You MUST understand that Numbers ARE important in Network Marketing. But just as in any other thing, the WAY you work the numbers is just as important, if not more important. Don't be seduced with the myth that all you need are just numbers.
You need the MLM CONNECTION and CONVICTION to go along with it. They will make your efforts 10 times more powerful, and your check 10 times more exciting!
blessings.. doug Firebaugh (c) 2005/all rights reserved http://www.passionfire.com
Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month read his training ezine. He spent the last 7 years traveling the world speaking and training on Success. He lives in Birmingham Michigan, and you can receive a FREE subscription to his training ezine- The MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html
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